THE ELECTRIC COMPANY POWERS MATH LITERACY LEARNING WITH NEW TRANSMEDIA EXERIENCE, “PRANKSTER PLANET,” PREMIERING MAY 2, 2011 ON PBS KIDS GO! ®
New Animated Transmedia Story, Interactive Web Game and Outreach Experience Lets Kids Put Themselves IN The Electric Company
The Electric Company, will re-launch its third season May 2 with an all new transmedia story, “The Adventures of The Electric Company on Prankster Planet.” Airing in a new segment at the end of the TV series and a new area of the website, this transmedia story engages and immerses participants in an experience through multiple forms of media, each element making a unique contribution to the story. Produced by Sesame Workshop, the nonprofit educational organization behind Sesame Street, The Electric Company uses this formula to transport viewers from the television show to the website and back again, putting kids in the middle of the adventure, side-by-side with The Electric Company.
Appearing at the end of each of the episodes in season three, “Prankster Planet” stars Electric Company members Jessica and Marcus as comic book heroes in a 12-part animated adventure. Their mission? Get to Prankster Planet ASAP and stop the pranksters from stealing all the words from earth!
Jessica and Marcus discover the pranksters are using Manny’s latest gadget – the Wordsuckeruppernator – to suck up all the words on earth, giving them total word domination. Upon arrival, they learn that the only way to turn off the gadget is to find the 13 buttons that Manny has hidden all over the planet. As they get close to each button, the pranksters try to prevent them from reaching their goal. The heroes need help! They turn to the viewer and shout “Hey You GUUUUUYYS!” Then, the narrator steps in asking the kids to go online and help!
The Electric Company and “Prankster Planet” are part of Ready To Learn, a joint initiative of the Corporation for Public Broadcasting and PBS, and funded by a grant from the U.S. Department of Education. Ready To Learn is a national initiative focused on using public media content to improve math and literacy skills of children ages two to eight, especially those from low-income families.
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